Prof. George Kofi Amoako | Sustainability | Best Researcher Award
Professor | Ghana Communication Technology University Tesano Accra Ghana | Ghana
Prof. George Kofi Amoako is a highly accomplished academic and research leader in the field of Marketing, currently serving as a Full Professor and Director at the Directorate of Research, Innovation, and Consultancy (DRIC) at Ghana Communication Technology University (GCTU) in Accra, Ghana. With over two decades of experience in academia and consultancy, he has made significant contributions to marketing education, strategic management, sustainability, e-business, tourism, and entrepreneurship. He has taught at several prominent institutions, including Central University, University of Professional Studies, Academic City University College, and as an adjunct lecturer for Lancaster University and Webster University Ghana Campuses. His leadership role at DRIC has been instrumental in advancing research and innovation across multidisciplinary platforms.
Professional Profile
Education
Prof. Amoako holds a PhD in Marketing from London Metropolitan University, UK, completed in 2017. He also earned a Postgraduate International Certificate in Academic Practice from Lancaster University, UK, and a Postgraduate Certificate in Education from the University of Cape Coast, Ghana. His academic background includes a Master of Business Administration (MBA) in Marketing from the University of Ghana and a Bachelor of Science degree in Agricultural Science from the Kwame Nkrumah University of Science and Technology. Additionally, he holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, UK, showcasing his strong academic foundation and professional versatility.
Experience
Over the years, Prof. Amoako has gained extensive experience in higher education, curriculum development, student supervision, and strategic academic management. He has supervised numerous undergraduate, master’s, and doctoral dissertations in marketing, branding, corporate social responsibility, and services marketing. In addition to teaching, he has held leadership positions in both academic and professional settings, managing multidisciplinary teams and leading institutional research development. His teaching engagements span multiple countries and institutions, including roles in UK-based colleges such as Meridian Business School, West End College, and Leicester College of Professional Studies, reinforcing his global teaching footprint.
Research Interests
Prof. Amoako’s research primarily explores strategic marketing, business analytics in emerging markets, service quality, sustainability, and corporate social responsibility. He applies both positivist and interpretivist approaches, with a strong inclination towards mixed methods to leverage the strengths of qualitative and quantitative paradigms. His research is grounded in real-world applications and is aimed at addressing pressing business and societal challenges in emerging economies. He is also actively involved in building institutional research capacity and fostering collaborative research networks.
Honors
Prof. Amoako’s academic excellence has been recognized through several prestigious honors. Notably, he was conferred the title of Honorary Full Professor by Durban University of Technology, South Africa (2023–2028). According to the AD Scientific Index for 2025, he ranks among the top 3% of business management (marketing) scholars in Africa and within the top 3% of marketing scholars in Ghana. He received the Best Researcher Award at GCTU for the 2022–2023 academic year and was named Best Scientist at UPSA for 2021–2022. These recognitions underscore his impactful contributions to research and scholarship across Africa.
Top Noted Publications
Title: Application of Frederick Herzberg’s Two-Factor Theory in Assessing and Understanding Employee Motivation at Work: A Ghanaian Perspective
Citations: 597
Year of Publication: 2011
Title: Do Green Knowledge and Attitude Influence the Youth’s Green Purchasing? Theory of Planned Behavior
Citations: 322
Year of Publication: 2020
Title: Green Marketing and the SDGs: Emerging Market Perspective
Citations: 195
Year of Publication: 2022
Title: The Impact of Effective Customer Relationship Management (CRM) on Repurchase: A Case Study of Golden Tulip Hotel (Accra-Ghana)
Citations: 131
Year of Publication: 2012
Title: Stakeholder Role in Tourism Sustainability: The Case of Kwame Nkrumah Mausoleum and Centre for Art and Culture in Ghana
Citations: 128
Year of Publication: 2022
Title: The Effect of Sponsorship on Marketing Communication Performance: A Case Study of Airtel Ghana
Citations: 94
Year of Publication: 2012
Conclusion
Prof. George Kofi Amoako stands out as a seasoned academic and thought leader in marketing and strategic management, with a strong reputation for scholarly excellence, institutional leadership, and research innovation. His commitment to knowledge dissemination, student mentorship, and advancing sustainable business practices has made him a key contributor to both academia and industry. With his global academic exposure, extensive publication record, and recognition among top-tier scholars in Africa, Prof. Amoako continues to inspire future generations and shape the trajectory of marketing research in emerging markets.