Mr. Safdar Khan | Metaverse | Best Researcher Award
Research | Department of Business Administration at Aligarh Muslim University | India
Mr. Safdar Khan is a dedicated researcher and academic professional in the field of Business Administration with a strong focus on tourism, hospitality, and consumer behavior. Currently pursuing his PhD in Marketing at Aligarh Muslim University, he has established himself as a promising scholar through publications in Scopus, ABDC, Web of Science, and UGC-CARE journals. His academic foundation is built on diverse qualifications, including a Master of Commerce, a Master of Tourism Administration, and a Bachelor of Commerce (Hons.), complemented by a Diploma in Computer Applications. Professionally, he began his career as a Tour Executive with ARV Holidays Pvt. Ltd., later serving as an Assistant Professor at AIHM College, Greater Noida, where he taught and mentored students in hospitality and tourism management. His research interests encompass digital marketing, consumer psychology, social media’s role in decision-making, organic food consumption, and innovative technologies in tourism and hospitality. Recognized for his scholarly potential, he qualified for NTA-JRF and has presented at prestigious conferences including IIM Shillong, IIM Jammu, and GD Goenka University. His research impact is reflected in 12 citations across 12 documents, with 4 published documents and an h-index of 2, highlighting his growing contribution to the field. His achievements and contributions underline his commitment to advancing knowledge in management and tourism while bridging academic research with industry practices.
Featured Publications
Author, A. A. (n.d.). Effects of social media on consumer buying intention in tourism. OPJU Business Review (Peer-Review).
Author, A. A. (2023). From screen to plate: Social media influencers & food tasting intentions. Journal of Hospitality and Tourism Insights.
Author, A. A. (2023). Livestreaming in events: A systematic literature review. International Journal of Event and Festival Management.
Author, A. A. (2023). Factors affecting consumer purchase intention in digital marketing. International Journal of Electronic Business.
Author, A. A. (2024). Analyzing social media’s impact on organic food purchase intention. Journal of International Food & Agribusiness Marketing.
Author, A. A. (2024). Beyond reality: Examining consumer intention to embrace metaverse within hospitality. Journal of Hospitality and Tourism Insights.