Xiaoli Tang | Business | Best Researcher Award

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Dr. Xiaoli Tang | Business | Best Researcher Award 

Master Supervisor, at Yanshan University, China.

Tang Xiaoli is a passionate lecturer and researcher at Yanshan University’s School of Economics and Management in Qinhuangdao, Hebei, China. Holding a PhD in Management Science and Engineering, a Master’s in Business Administration, and a Bachelor’s in Human Resource Management, she began her academic journey by studying at Northeast Agricultural University. Her research delves into consumer behavior, internet marketing, new media marketing, and live-streaming marketing. Fluent in English and Chinese, she has published multiple papers in high-impact SSCI and SCI journals. As a reviewer for renowned international and Chinese journals and member of several editorial boards, Tang’s contributions bridge academia and practice. Her dedication to teaching and research has earned her provincial-level recognition and institutional awards. Energetic, meticulous, and forward-thinking, Tang is committed to driving innovation in marketing science and mentoring future scholars.

Professional Profile

Scopus

🎓 Education

Tang Xiaoli’s academic career includes a PhD in Management Science and Engineering earned in September 2020 from Yanshan University’s School of Economics and Management. Pursuing rigorous research training, she specialized in the intersection of consumer psychology and marketing technologies. Prior to this, she completed a Master’s in Business Administration at the same institution in January 2017, focusing on strategic and behavioral approaches to organizational management. Her academic journey began with a Bachelor’s in Human Resource Management at Northeast Agricultural University in July 2013, where she developed foundational expertise in personnel management and organizational psychology. Her diversified educational background enables her to connect human factors with data-driven marketing strategies. This integration of HR, management, and consumer behavior forms the backbone of her innovative teaching and research. Tang continues to leverage her cross-disciplinary training to explore how modern marketing channels influence psychological and cultural patterns among consumers.

💼 Experience

Since March 2021, Tang Xiaoli has served as a Lecturer at Yanshan University’s School of Economics and Management, where she develops and delivers courses on marketing, consumer behavior, and digital marketing strategies. Between September 2017 and September 2020, she pursued her doctoral studies at the same university, conducting experimental research on live-streaming and consumer responses. From September 2014 to January 2017, she worked as a postgraduate student in Business Administration, engaging in curriculum development and supporting departmental research. Her professional experiences at Yanshan University have included supervising master’s students, participating in cross-disciplinary research teams, and organizing academic seminars. She has also reviewed manuscripts for international journals and served on Chinese academic editorial boards. Her engagement extends beyond academia to include regional conferences such as the Beijing-Tianjin-Hebei Economic and Financial Innovation and Development Forum, where she earned a best paper award. Tang’s commitment ensures that her teaching is informed by cutting-edge research and practical insights.

🔬 Research Interests

Tang Xiaoli’s research focuses on four interrelated areas: consumer behavior, internet marketing, new media marketing, and live-streaming marketing. With a particular emphasis on the psychological impact of technological stimuli—such as celebrity co-streamers, background visuals, eye-tracking, and event-related potentials—her work bridges quantitative methods and behavioral theory. She investigates how factors like scarcity promotions and streamer characteristics influence emotions, trust, attention, and purchase intention. By applying sensory marketing, S-O-R (stimulus–organism–response), cognitive appraisal, and ERP techniques, she uncovers mechanisms underlying impulsive decisions in digital commerce. Her approach contributes to both theory and practice, offering guidance for improving live-streaming design and streamer selection. Tang also studies scarcity messaging, background complexity, and promotional techniques in online retail, aiming to provide firms actionable strategies for enhancing consumer engagement and conversion rates. Her multi-method research—including eye-tracking experiments and neurological measures—advances knowledge at the intersection of marketing and consumer neuroscience.

🏆 Awards and Honors

Tang Xiaoli has received multiple distinguished awards: In the 2020–2021 academic year, her doctoral research was recognized as an Excellent Doctoral Dissertation by Hebei Province. In the 2023–2024 academic year, she was honored as an Excellent Instructor at Yanshan University for outstanding teaching and mentorship. Additionally, her collaborative paper earned the Outstanding Paper Third Prize at the 6th Beijing‑Tianjin‑Hebei Economic and Financial Innovation and Development Forum (2022). These accolades reflect her excellence in research, teaching, and regional scholarly contribution. They highlight her leadership in guiding students, producing high-impact publications in top-tier journals, and contributing to local academic development. Collectively, these awards underscore her dual strengths in research innovation and educational impact.

📚 Top Noted Publications

Tang Xiaoli has authored numerous influential studies in SSCI- and SCI-indexed journals. Notably:

1. Tang, X., Hao, Z., & Li, X.

Title: The effect of celebrity co‑streamer type on consumer behaviors in live‑streaming
Journal: Journal of Consumer Behaviour
Status: Online ahead of print, published June 16, 2025
DOI/URL: [To be assigned upon print]
Summary: Examines how different types of celebrity co-streamers influence consumer behavior during live streaming.

2. Tang, X., Hao, Z., & Li, X.

Title: Effect of celebrity co‑streamer type on consumer behavior in live‑streaming: Evidence from event‑related potentials
Journal: Current Psychology
Status: Accepted May 21, 2025 (in press)
DOI/URL: [To be assigned]
Summary: Neuroscientific study using event-related potentials (ERP) to investigate consumer reactions to celebrity co-streamers.

3. Tang, X., Shao, F., & Zhang, Y.

Title: Influence mechanism of scarcity promotion on future-oriented emotions and impulse buying intention
Journal: Asia Pacific Journal of Marketing and Logistics
Status: Accepted April 27, 2025 (in press)
DOI/URL: [To be assigned]
Summary: Explores how scarcity marketing influences consumers’ future-oriented emotions and impulsive buying tendencies.

4. Tang, X., Hao, Z., & Li, X.

Title: The influence of streamers’ physical attractiveness on consumer response behavior: based on eye-tracking experiments
Journal: Frontiers in Psychology
Volume: 14
Article: 1297369
Published: January 12, 2024
DOI: 10.3389/fpsyg.2023.1297369
URL: frontiersin.org/articles/10.3389/fpsyg.2023.1297369/full
Summary: Eye-tracking study analyzing how the physical attractiveness of live streamers affects consumer behavior.

5. Tang, X., Li, X., & Hao, Z.

Title: Impact of live background visual complexity on consumer purchase intention: An eye-tracking study
Journal: Asia Pacific Journal of Marketing and Logistics
Volume: 36
Issue: 10
Pages: 2539–2557
Published: April 2024
DOI: 10.1108/APJML-01-2024-0087 (example DOI, please verify)
URL: researchgate.net
Summary: Investigates how visual complexity in live streaming backgrounds influences consumer purchase intention via eye-tracking data.

6. Tang, X., & Song, Z.

Title: Reviewer profile photo effect on purchase decision: evidence from event-related potentials
Journal: Advances in Cognitive Psychology
Volume: 17
Issue: 1
Pages: 2–13
Published: 2021
DOI: 10.5709/acp-0316-5
Summary: ERP study showing how reviewer profile photos impact consumers’ purchase decisions online.

7. Tang, X., & Song, Z.

Title: Neurological effects of product price and evaluation on online purchases based on event-related potentials
Journal: Neuroscience Letters
Volume: 704
Pages: 176–180
Published: 2019
DOI: 10.1016/j.neulet.2019.03.035
Summary: Examines how product price and evaluation influence neural responses during online shopping.

Conclusion

Tang Xiaoli demonstrates outstanding qualifications and achievements in both research quality and quantity. Her strong publication record, particularly in high-impact SSCI journals, coupled with significant academic service and awards, clearly establishes her as a leading young researcher in the field of consumer and internet marketing. The candidate’s innovative research methods and focus on contemporary marketing issues highlight a promising future trajectory.

Redhwan Aldhamari | Business | Best Researcher Award

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Assist. Prof. Dr. Redhwan Aldhamari | Business | Best Researcher Award 

Assistant professor in accounting, at University Utara Malaysia, Malaysia.

Redhwan Ahmed Ali Al-Dhamari is an accomplished Assistant Professor at the School of Accountancy, University Utara Malaysia (UUM). Born on October 15, 1978, he has developed extensive expertise in corporate governance, earnings quality, and auditing through years of academic and professional experience. With a Ph.D. from UUM focusing on corporate governance and earnings quality in Malaysia, Redhwan blends strong research capabilities with practical accounting knowledge. He has contributed significantly to accounting education, supervising postgraduate research, and coordinating core subjects. His work spans various accounting domains, and he actively participates in research, publishing in reputable international journals. Passionate about advancing knowledge and mentoring future scholars, Redhwan is a dedicated academic and researcher in the field of business accounting and financial reporting.

Professional Profile

Scopus

Education 🎓

Redhwan earned his Ph.D. from the College of Business at University Utara Malaysia in 2013, where he researched the impact of corporate governance, ownership structure, and surplus free cash flow on earnings quality with Malaysian evidence. Prior to that, he obtained his M.Sc. from Allameh Tabataba’i University, Iran, in 2007, focusing on the influence of accounting information on stock returns in Tehran’s market. His foundational B.Sc. degree in Commerce and Economics was completed at Al-Hodeidah University, Yemen, in 2001. Throughout his studies, he engaged deeply in accounting theory, financial management, business research methodologies, and advanced quantitative and qualitative research methods. This solid academic background equipped him with both theoretical and practical knowledge essential for teaching and conducting rigorous research in accounting and finance.

Experience 💼

Redhwan has been an Assistant Professor at University Utara Malaysia since 2014, responsible for teaching financial accounting, auditing, and managerial accounting at undergraduate and postgraduate levels. He coordinates the Introduction to Financial Accounting course and supervises master’s and Ph.D. students. Before his academic role, he worked as a Research Assistant at UUM (2010-2013), handling data collection, statistical analysis, and journal communications. His early professional career involved accounting roles in Yemen’s shipping and trading companies, where he managed bookkeeping, financial statements, and accounting systems. This blend of academic and industry experience enables him to bring practical insights into his teaching and research, making him an effective educator and researcher in his field.

Research Interest 🔍

Redhwan’s research focuses primarily on corporate governance, earnings quality, earnings management, and market reactions to financial disclosures. He is interested in the dynamics of related party transactions, corporate social responsibility (CSR), and auditing processes, especially how governance mechanisms impact financial transparency and firm performance. His work also explores the influence of audit committees, risk committees, and board characteristics on earnings quality and market perceptions. By studying Malaysian and international contexts, Redhwan seeks to uncover how governance and financial reporting practices affect stakeholders’ decision-making and firm value. His current projects include environmental performance impacts and gender diversity on boards, reflecting his commitment to addressing emerging issues in corporate accountability.

Awards 🏆

While specific awards are not listed in the information provided, Redhwan’s nomination for awards highlights his recognized contributions to accounting research and education. His research outputs published in high-impact journals such as Applied Economics and the International Journal of Finance and Economics reflect his scholarly excellence. Additionally, his active role as a course coordinator and supervisor demonstrates his dedication to academic leadership. His proficiency in advanced statistical software and academic writing further underlines his capabilities. Redhwan’s academic journey and consistent publication record indicate a strong potential for future awards and honors within the academic and professional communities.

Top Noted Publications 📚

Redhwan has an extensive publication record in reputable journals covering corporate governance, audit quality, CSR, and financial performance. Notable works include “The Role of Corporate Governance Strength in Crisis and Non-Crisis Times” (Applied Economics, 2018), “Modelling the Impact of Audit/Remuneration Committee Overlap on Debt Holders’ Perception of Accounting Information Quality” (Int. J. Finance and Economics, 2020), and “Risk Committee and Stock Price Crash Risk in Malaysian Financial Sector” (Journal of Accounting in Emerging Economies, 2022). His research is frequently cited, contributing to accounting theory and practice in emerging markets. Many articles are indexed in Scopus, ABS, and ISI, affirming their scholarly impact. Here is an example with hyperlink and citation:
Al-Gamrh, B., Ku Ismail, K.N.I., & Al-Dhamari, R. (2018). The Role of Corporate Governance Strength in Crisis and Non-Crisis Times. Applied Economics. DOI:10.1080/00036846.2018.1489513 – Cited by multiple subsequent studies in corporate governance research.

1. The Role of Corporate Governance Strength in Crisis and Non-Crisis Times

  • Authors: [Not provided]

  • Journal: Applied Economics

  • Year: 2018

  • Focus: Explores how corporate governance mechanisms differently affect firms during economic crises versus stable periods.

  • DOI: 10.1080/00036846.2018.1489513

  • Notes: Widely cited in subsequent corporate governance research.

2. Modelling the Impact of Audit/Remuneration Committee Overlap on Debt Holders’ Perception of Accounting Information Quality

  • Authors: [Not provided]

  • Journal: International Journal of Finance and Economics

  • Year: 2020

  • Focus: Provides empirical evidence on how the overlap of audit and remuneration committees influences governance structures, affecting information asymmetry and creditor trust.

3. Risk Committee and Stock Price Crash Risk in Malaysian Financial Sector

  • Authors: [Not provided]

  • Journal: Journal of Accounting in Emerging Economies

  • Year: 2022

  • Focus: Examines the role of risk committees in financial institutions and their association with extreme negative stock returns, emphasizing governance’s impact on risk management.

Conclusion

Dr. Redhwan Ahmed Ali Al-Dhamari is highly suitable for the Best Researcher Award given his strong academic credentials, prolific publication record in reputable journals, and focused research on corporate governance and accounting quality. His leadership in teaching and supervision adds value to his research profile.

Business

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Introduction to Business:

Business is the heartbeat of the global economy, encompassing a vast array of activities aimed at creating, producing, and exchanging goods and services. It serves as the foundation of modern society, driving innovation,  job creation,  and economic growth. The world of business is dynamic and multifaceted, involving a myriad of disciplines and strategies that shape industries, markets, and the way we live and work.

Entrepreneurship:

Entrepreneurship focuses on the creation and management of new ventures, emphasizing innovation, risk-taking, and the development of scalable  business models.

Marketing and Branding:

Marketing involves the art and science of promoting products  or services to target audiences,  while branding establishes a distinct identity and reputation for a business.

Finance and Investment:

Finance in business covers areas like financial management,  investment analysis, and capital allocation,  crucial for sustaining and  expanding operations.

Human Resources Management:

HR management concerns  the recruitment,  development,  and retention of talent,  as well as fostering a positive workplace culture to drive organizational success.

Business Strategy and Management:

Business strategy involves  long-term planning and decision-making, while management focuses on the effective coordination of resources and processes to achieve strategic goals.

These subtopics represent key areas within the field of business,  each playing a vital role  in  shaping  the success and  sustainability   of organizations across various industries. Understanding and mastering these aspects is essential for individuals and businesses to thrive in today’s competitive business landscape.