Dr. Antoinette Yaa Benewaa Gabrah | Marketing | Best Researcher Award
Lecturer | Academic City University | Ghana
Dr. Antoinette Yaa Benewaa Gabrah is a dedicated academic and marketing professional with expertise in international business, sustainability, hospitality, digital marketing, corporate social responsibility (CSR), customer satisfaction and loyalty, franchising, and entrepreneurship. She is currently a Lecturer in the Department of Marketing at Academic City University College in Accra, Ghana. With a strong foundation in both teaching and research, Dr. Gabrah bridges theoretical insight with practical applications in business innovation and customer relationship management. She is widely recognized for her commitment to developing student potential and contributing to knowledge creation in the evolving field of marketing.
Professional Profile
Scopus | Orcid | Googlescholar
Education
Dr. Gabrah holds a Doctor of Philosophy (PhD) in Marketing from the University of Professional Studies, Accra. She also completed a Master of Philosophy in Marketing at the University of Ghana, where her coursework and research focused on relationship marketing, brand management, tourism marketing, internet business, and services marketing. Additionally, she obtained a Bachelor of Science in Marketing from the University of Professional Studies, where she studied key areas such as sales, marketing communication, and business management. She has also acquired a Diploma in Education from the University of Education, Winneba, enhancing her pedagogical and instructional competencies.
Experience
Dr. Gabrah currently serves as a Lecturer at Academic City University College, where she teaches a variety of innovation and entrepreneurship-focused courses such as Design and Innovative Thinking, Green Marketing, Data Analytics, and International Entrepreneurship. She also serves as an Adjunct Lecturer at the University of Professional Studies, Accra, facilitating courses in enterprise and SME development. Prior to her current academic roles, she held teaching and customer management positions in both the education and corporate sectors, including at Refill24 Ghana Limited and the National Health Insurance Authority. Her earlier academic experience includes working as a Research Assistant at the University of Ghana Business School, where she supported data collection and analysis for several research projects.
Research Interests
Dr. Gabrah’s research is interdisciplinary, with core interests in marketing strategy, consumer behavior, corporate sustainability, digital transformation in marketing, and international franchising. Her work often integrates technology and innovation to explore emerging themes such as artificial intelligence in marketing, customer experience in e-business environments, and the role of entrepreneurship in developing economies. She actively examines the impact of green marketing and CSR on customer loyalty and business performance. Her research output aligns with the United Nations Sustainable Development Goals (SDGs), especially in fostering responsible consumption and innovation-driven economic growth.
Honors
Dr. Gabrah has been recognized for her academic and professional contributions through membership in several esteemed institutions. She is an Associate Member of the Chartered Institute of Marketing, Ghana (CIMG), a Full Member of the Academy of Marketing Arts & Science (AMAS), and a Member of the Africa Academy of Management. In addition to her memberships, she has completed various professional development programs, including executive management training and seminars in tourism, entrepreneurship, and procurement evaluation. These recognitions reflect her ongoing commitment to professional excellence and capacity building in business education.
Top Noted Publications
Determining mobile money service customer satisfaction and continuance usage through service quality – 29 citations, Journal of Financial Services Marketing, 2023
Service quality affecting student satisfaction in higher education institutions in Ghana – 25 citations, Cogent Education, 2023
Analysing Dewey’s vocational aspects of education and Maslow’s theory of motivation in support of vocational education and training – 19 citations, Discover Education, 2023
Corporate social responsibility and brand performance: Evidence from Ghana – 10 citations, Journal of International Management, 2024
Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework – 9 citations, Handbook of Research on Achieving Sustainable Development Goals With Technology, Innovation, and Business, 2023
Conclusion
Dr. Antoinette Yaa Benewaa Gabrah exemplifies academic rigor, industry engagement, and educational leadership in the field of marketing. Through her multidisciplinary research, practical teaching, and commitment to sustainable business solutions, she has made meaningful contributions to academia and society. Her scholarly work and professional development initiatives position her as a transformative leader with potential to shape marketing practices in emerging economies. Dr. Gabrah remains committed to advancing her research, expanding international collaborations, and contributing to policy and academic discourse in marketing and entrepreneurship.