Antoinette Yaa Benewaa Gabrah | Marketing | Best Researcher Award

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Dr. Antoinette Yaa Benewaa Gabrah | Marketing | Best Researcher Award

Lecturer | Academic City University | Ghana

Dr. Antoinette Yaa Benewaa Gabrah is a dedicated academic and marketing professional with expertise in international business, sustainability, hospitality, digital marketing, corporate social responsibility (CSR), customer satisfaction and loyalty, franchising, and entrepreneurship. She is currently a Lecturer in the Department of Marketing at Academic City University College in Accra, Ghana. With a strong foundation in both teaching and research, Dr. Gabrah bridges theoretical insight with practical applications in business innovation and customer relationship management. She is widely recognized for her commitment to developing student potential and contributing to knowledge creation in the evolving field of marketing.

Professional Profile

Scopus | Orcid | Googlescholar

Education

Dr. Gabrah holds a Doctor of Philosophy (PhD) in Marketing from the University of Professional Studies, Accra. She also completed a Master of Philosophy in Marketing at the University of Ghana, where her coursework and research focused on relationship marketing, brand management, tourism marketing, internet business, and services marketing. Additionally, she obtained a Bachelor of Science in Marketing from the University of Professional Studies, where she studied key areas such as sales, marketing communication, and business management. She has also acquired a Diploma in Education from the University of Education, Winneba, enhancing her pedagogical and instructional competencies.

Experience

Dr. Gabrah currently serves as a Lecturer at Academic City University College, where she teaches a variety of innovation and entrepreneurship-focused courses such as Design and Innovative Thinking, Green Marketing, Data Analytics, and International Entrepreneurship. She also serves as an Adjunct Lecturer at the University of Professional Studies, Accra, facilitating courses in enterprise and SME development. Prior to her current academic roles, she held teaching and customer management positions in both the education and corporate sectors, including at Refill24 Ghana Limited and the National Health Insurance Authority. Her earlier academic experience includes working as a Research Assistant at the University of Ghana Business School, where she supported data collection and analysis for several research projects.

Research Interests

Dr. Gabrah’s research is interdisciplinary, with core interests in marketing strategy, consumer behavior, corporate sustainability, digital transformation in marketing, and international franchising. Her work often integrates technology and innovation to explore emerging themes such as artificial intelligence in marketing, customer experience in e-business environments, and the role of entrepreneurship in developing economies. She actively examines the impact of green marketing and CSR on customer loyalty and business performance. Her research output aligns with the United Nations Sustainable Development Goals (SDGs), especially in fostering responsible consumption and innovation-driven economic growth.

Honors

Dr. Gabrah has been recognized for her academic and professional contributions through membership in several esteemed institutions. She is an Associate Member of the Chartered Institute of Marketing, Ghana (CIMG), a Full Member of the Academy of Marketing Arts & Science (AMAS), and a Member of the Africa Academy of Management. In addition to her memberships, she has completed various professional development programs, including executive management training and seminars in tourism, entrepreneurship, and procurement evaluation. These recognitions reflect her ongoing commitment to professional excellence and capacity building in business education.

Top Noted Publications

Determining mobile money service customer satisfaction and continuance usage through service quality – 29 citations, Journal of Financial Services Marketing, 2023

Service quality affecting student satisfaction in higher education institutions in Ghana – 25 citations, Cogent Education, 2023

Analysing Dewey’s vocational aspects of education and Maslow’s theory of motivation in support of vocational education and training – 19 citations, Discover Education, 2023

Corporate social responsibility and brand performance: Evidence from Ghana – 10 citations, Journal of International Management, 2024

Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework – 9 citations, Handbook of Research on Achieving Sustainable Development Goals With Technology, Innovation, and Business, 2023

Conclusion

Dr. Antoinette Yaa Benewaa Gabrah exemplifies academic rigor, industry engagement, and educational leadership in the field of marketing. Through her multidisciplinary research, practical teaching, and commitment to sustainable business solutions, she has made meaningful contributions to academia and society. Her scholarly work and professional development initiatives position her as a transformative leader with potential to shape marketing practices in emerging economies. Dr. Gabrah remains committed to advancing her research, expanding international collaborations, and contributing to policy and academic discourse in marketing and entrepreneurship.

Ke Cui | Business Management and Accounting | Best Researcher Award

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Dr. Ke Cui | Business Management and Accounting | Best Researcher Award

Student | Liaoning University | China

Dr. Ke Cui is a rising scholar in the field of economics with a multidisciplinary academic background combining management and economic theory. With a strong foundation in accounting and advanced research in national and regional economic systems, she has developed a unique analytical approach to socioeconomic development, industrial transformation, and policy reform. Her academic journey reflects a consistent commitment to combining empirical research with policy-oriented thinking, particularly focusing on Northeast China’s industrial revitalization and rural development.

Professional Profile

Scopus

Education

Dr. Cui obtained her Bachelor’s degree in Accounting from Northeast Forestry University, She later pursued a Master’s degree in National Economics at Liaoning University, where she further deepened her understanding of macroeconomic policy and regional development. Throughout her academic career, she has demonstrated outstanding leadership and academic excellence, receiving scholarships and engaging actively in student governance.

Experience

Dr. Cui has held several influential student leadership roles, including serving as the Youth League Secretary at both Northeast Forestry University and Liaoning University. She also contributed to the university choir as the lead piano accompanist, demonstrating versatility beyond academia. Professionally, she interned at JD.com’s Government and Enterprise Division, where she gained firsthand experience in market operations, organizational strategy, and e-commerce economics, which further solidified her interest in practical economic applications and policy implementation.

Research Interests

Dr. Cui’s research focuses on regional economic revitalization, agricultural modernization, and industrial upgrading, with a special emphasis on “new quality productive forces” in Northeast China. Her scholarly work investigates the transformation of traditional industries and the integration of digital technologies into regional economic models. Additionally, she has conducted in-depth studies on the social dynamics of student-parent relationships, rural development mechanisms, and urban-rural integration strategies, reflecting her comprehensive and interdisciplinary research approach.

Honors

Dr. Cui’s academic excellence has been recognized through numerous awards. She received the University-Level First-Class Scholarship at Liaoning University, as well as the Third-Class Scholarship at Northeast Forestry University. Her leadership and civic involvement earned her titles such as “Model Youth League Leader,” “Outstanding Student Cadre,” and “Outstanding Volunteer” (First Prize). She also holds several professional qualifications, including the ITPT E-commerce Specialist Certificate, the Fund Practitioner License, and the Banking Professional Qualification Certificate, which complement her academic expertise with practical competencies.

Top Noted Publication

Title: Information barrier, audit quality, and organizational resilience
Index: Finance Research Letters
Year of Publication: 2025

Conclusion

Dr. Ke Cui exemplifies a new generation of interdisciplinary economists dedicated to regional development and policy innovation. Her academic journey, enriched by leadership, research, and applied fieldwork, positions her as a promising scholar in economic transformation and modernization strategies. Her published work and contributions to government-backed research projects underscore her ability to integrate theoretical knowledge with real-world solutions. Dr. Cui continues to pursue impactful academic and policy-driven research with the potential to shape regional economic reform and sustainable development.

Dr. Smriti Mathur | Consumer Behavior | Best Researcher Award |

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Dr. Smriti Mathur | Consumer Behavior | Best Researcher Award

Assistant Professor at Christ University, India.

Dr. Smriti Mathur is an accomplished academic and researcher, currently serving as an Assistant Professor of Marketing at Christ University, Delhi NCR Campus, Ghaziabad. With over 9 years of progressive experience in teaching, research, and academic administration, she brings a dynamic perspective to the field of marketing. Her work bridges traditional marketing practices with modern innovations, including digital transformation, neuromarketing, and consumer psychology. She is highly recognized for her contributions to green marketing, AI-driven consumer insights, and student-centric research initiatives.

Professional Profile

Scopus

Orcid

Google Scholar

🎓 Education 

Dr. Mathur earned her Ph.D. in Commerce (Marketing) from the University of Lucknow in 2019, with a dissertation focusing on consumer and marketer perspectives toward green marketing in the cosmetic industry. She qualified for UGC-NET in Commerce in 2014. Her academic journey includes a Master’s in Commerce (Applied Economics) and a Bachelor’s in Commerce (Hons.), both from the University of Lucknow. She also holds a strong academic background from school, having secured high scores in 10th and 12th grades from Lucknow Public School.

💼 Experience 

Dr. Mathur has held faculty positions at prestigious institutions including Christ University, IMS Ghaziabad, Amity University Madhya Pradesh, Babu Banarasi Das University, and University of Lucknow. She has taught a diverse range of courses such as Digital Marketing, Consumer Behaviour, Marketing Management, Neuro Marketing, and International Business. She has also played key academic administrative roles—serving as faculty coordinator, fest organizer, research mentor, and quality assurance lead (NAAC and AACSB standards). Her academic leadership is well complemented by her engagement in organizing national and international events, FDPs, and workshops.

🔬 Research Interests

Dr. Mathur’s research primarily revolves around Consumer Behavior, Digital and Green Marketing, Educational Technologies, Artificial Intelligence in Marketing, and Sustainability Communication. She employs advanced analytical techniques, such as Structural Equation Modeling (SEM) and Artificial Neural Networks (ANN), in her investigations. Her interdisciplinary interests also span user-generated content, online learning behavior, augmented and virtual reality, and the integration of ChatGPT and AI tools in communication and education.

🏆 Honors & Awards

Dr. Mathur has received multiple accolades, including the Research Excellence Award and Innovation Award at Christ University (2023–24). She has also been honored with Best Research Paper Awards for her impactful studies on the COVID-19 impact on tourism and service marketing in education. These recognitions reflect her commitment to excellence and her significant contributions to the academic community.

Top Noted Publications:

Title: Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach
Authors: A. Tewari, S. Mathur, S. Srivastava, D. Gangwar
Citations: 139
Journal/Index: Journal of Retailing and Consumer Services
Year: 2022

Title: Educational Practices during the COVID-19 Viral Outbreak: International Perspectives
Authors: I. Sahin, M. Shelley
Citations: 87
Journal/Index: International Society for Technology, Education, and Science
Year: 2020

Title: Modeling the factors affecting online purchase intention: the mediating effect of consumer’s attitude towards user-generated content
Authors: S. Mathur, A. Tewari, A. Singh
Citations: 82
Journal/Index: Journal of Marketing Communications
Year: 2022

Title: Continuous epidural infusion vs programmed intermittent epidural bolus for labour analgesia: a prospective, controlled, before-and-after cohort study of labour outcomes
Authors: A. Bullingham, S. Liang, E. Edmonds, S. Mathur, S. Sharma
Citations: 60
Journal/Index: British Journal of Anaesthesia
Year: 2018

Conclusion:

With a rich blend of academic insight, practical teaching experience, and impactful research, Dr. Smriti Mathur stands out as a leading scholar in contemporary marketing and consumer behavior. Her contributions to green and digital marketing, innovative teaching methodologies, and academic leadership make her a deserving candidate for prestigious research awards and recognitions. She continues to inspire students and peers alike with her dedication, interdisciplinary approach, and pursuit of academic excellence.