Assistant Professor at Christ University, India.
Dr. Smriti Mathur is an accomplished academic and researcher, currently serving as an Assistant Professor of Marketing at Christ University, Delhi NCR Campus, Ghaziabad. With over 9 years of progressive experience in teaching, research, and academic administration, she brings a dynamic perspective to the field of marketing. Her work bridges traditional marketing practices with modern innovations, including digital transformation, neuromarketing, and consumer psychology. She is highly recognized for her contributions to green marketing, AI-driven consumer insights, and student-centric research initiatives.
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🎓 EducationÂ
Dr. Mathur earned her Ph.D. in Commerce (Marketing) from the University of Lucknow in 2019, with a dissertation focusing on consumer and marketer perspectives toward green marketing in the cosmetic industry. She qualified for UGC-NET in Commerce in 2014. Her academic journey includes a Master’s in Commerce (Applied Economics) and a Bachelor’s in Commerce (Hons.), both from the University of Lucknow. She also holds a strong academic background from school, having secured high scores in 10th and 12th grades from Lucknow Public School.
đź’Ľ ExperienceÂ
Dr. Mathur has held faculty positions at prestigious institutions including Christ University, IMS Ghaziabad, Amity University Madhya Pradesh, Babu Banarasi Das University, and University of Lucknow. She has taught a diverse range of courses such as Digital Marketing, Consumer Behaviour, Marketing Management, Neuro Marketing, and International Business. She has also played key academic administrative roles—serving as faculty coordinator, fest organizer, research mentor, and quality assurance lead (NAAC and AACSB standards). Her academic leadership is well complemented by her engagement in organizing national and international events, FDPs, and workshops.
🔬 Research Interests
Dr. Mathur’s research primarily revolves around Consumer Behavior, Digital and Green Marketing, Educational Technologies, Artificial Intelligence in Marketing, and Sustainability Communication. She employs advanced analytical techniques, such as Structural Equation Modeling (SEM) and Artificial Neural Networks (ANN), in her investigations. Her interdisciplinary interests also span user-generated content, online learning behavior, augmented and virtual reality, and the integration of ChatGPT and AI tools in communication and education.
🏆 Honors & Awards
Dr. Mathur has received multiple accolades, including the Research Excellence Award and Innovation Award at Christ University (2023–24). She has also been honored with Best Research Paper Awards for her impactful studies on the COVID-19 impact on tourism and service marketing in education. These recognitions reflect her commitment to excellence and her significant contributions to the academic community.
Top Noted Publications:
Title: Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach
Authors: A. Tewari, S. Mathur, S. Srivastava, D. Gangwar
Citations: 139
Journal/Index: Journal of Retailing and Consumer Services
Year: 2022
Title: Educational Practices during the COVID-19 Viral Outbreak: International Perspectives
Authors: I. Sahin, M. Shelley
Citations: 87
Journal/Index: International Society for Technology, Education, and Science
Year: 2020
Title: Modeling the factors affecting online purchase intention: the mediating effect of consumer’s attitude towards user-generated content
Authors: S. Mathur, A. Tewari, A. Singh
Citations: 82
Journal/Index: Journal of Marketing Communications
Year: 2022
Title: Continuous epidural infusion vs programmed intermittent epidural bolus for labour analgesia: a prospective, controlled, before-and-after cohort study of labour outcomes
Authors: A. Bullingham, S. Liang, E. Edmonds, S. Mathur, S. Sharma
Citations: 60
Journal/Index: British Journal of Anaesthesia
Year: 2018
Conclusion:
With a rich blend of academic insight, practical teaching experience, and impactful research, Dr. Smriti Mathur stands out as a leading scholar in contemporary marketing and consumer behavior. Her contributions to green and digital marketing, innovative teaching methodologies, and academic leadership make her a deserving candidate for prestigious research awards and recognitions. She continues to inspire students and peers alike with her dedication, interdisciplinary approach, and pursuit of academic excellence.